Cookie Policy
Version 1.4 · Last updated 5 October 2026
What this covers
“Cookies” here means cookies and anything similar that stores or reads data on your device, such as local storage, session storage, and pixels. The law that governs it is Article 5(3) of the ePrivacy Directive, which says we need your permission before storing anything that is not strictly necessary to deliver what you asked for.
This policy covers the Amusebit website. It doesn’t cover the menus we host for our customers, which currently set no cookies. See below.
Strictly necessary
These are exempt from consent and cannot be turned off, because without them the site cannot do its job.
cc_cookie
Set by us, first-party
- Purpose
- Remembers the choice you make about cookies, so we stop asking.
- Expires
- 365 days
- Why no consent
- It exists only to honour your decision. Asking permission to remember your answer would be circular.
Optional
These are off until you switch them on, and switching them off again deletes them straight away rather than leaving them to expire.
_ga
Set by Google Analytics on this website · category: analytics
- Purpose
- A random ID that tells one visitor's browser from another's.
- Expires
- 2 years
- Shared with
- Google Ireland Limited, with processing by Google LLC in the United States. Google LLC is certified under the EU–US Data Privacy Framework.
- If you decline
- Nothing breaks. Google Analytics is never loaded.
_ga_<container-id>
Set by Google Analytics on this website · category: analytics
- Purpose
- Keeps track of the current visit (session).
- Expires
- 2 years
- Shared with
- Google Ireland Limited, with processing by Google LLC in the United States. Google LLC is certified under the EU–US Data Privacy Framework.
- If you decline
- Nothing breaks. Google Analytics is never loaded.
_fbp
Set by Meta Pixel on this website · category: advertising
- Purpose
- A random ID for your browser, so Meta can link your visits here to its adverts.
- Expires
- 90 days
- Shared with
- Meta Platforms Ireland Limited, with transfer to Meta Platforms, Inc. in the United States. Meta Platforms, Inc. is certified under the EU–US Data Privacy Framework.
- If you decline
- Nothing breaks. Meta Pixel is never loaded.
_fbc
Set by Meta Pixel on this website · category: advertising
- Purpose
- The ad click ID, set only if you arrived by clicking a Meta advert.
- Expires
- 90 days
- Shared with
- Meta Platforms Ireland Limited, with transfer to Meta Platforms, Inc. in the United States. Meta Platforms, Inc. is certified under the EU–US Data Privacy Framework.
- If you decline
- Nothing breaks. Meta Pixel is never loaded.
__oppref
Set by ChatGPT Ads pixel on this website · category: advertising
- Purpose
- The ad click reference, set only if you arrived by clicking a ChatGPT advert.
- Expires
- 30 days after it is last set
- Shared with
- OpenAI in the United States. OpenAI is not certified under the EU–US Data Privacy Framework.
- If you decline
- Nothing breaks. ChatGPT Ads pixel is never loaded.
__obref
Set by ChatGPT Ads pixel on this website · category: advertising
- Purpose
- A random ID for your browser on this website.
- Expires
- 365 days
- Shared with
- OpenAI in the United States. OpenAI is not certified under the EU–US Data Privacy Framework.
- If you decline
- Nothing breaks. ChatGPT Ads pixel is never loaded.
ab_click_ids
Set by us, first-party session storage · category: advertising
- Purpose
- If you arrived by clicking an advert, keeps the ad's click ID for this visit so it can travel with you when you click through to sign up.
- Expires
- When you close the tab (session storage)
- Shared with
- The Amusebit app, as part of the signup link you click. This website doesn't send it to any advertising company. If you sign up, our servers send it to the advertiser whose advert you clicked, as the privacy policy describes.
ab_ref
Set by us, first-party · category: referral attribution
- Purpose
- If you arrived through a partner or referral link, this remembers the code so that whoever referred you gets credit when you sign up (and you get your free month once you start paying).
- Expires
- 90 days
- Shared with
- Nobody. It is read only by this website.
- If you decline
- Nothing breaks. The code still travels with you through the links on this site during your visit, so a referral you act on now is still credited. You would only lose the credit if you left and came back days later.
Third-party tools
The optional tools above come from other companies. Here is what each one receives, with and without your consent.
Google Analytics
Google Ireland Limited and Google LLC · category: analytics
- Purpose
- Counts visits and shows us which pages people read and where they came from, so we can tell what is working on this website.
- What it collects
- The pages you view, how you reached them, a random ID for your browser, your approximate location (derived from your IP address), your device and browser type, and when you click through to sign up. If you then sign up, our servers also report when your trial starts and when you first pay, with the amount before VAT, linked to that browser ID and a random ID for your account.
- Without your consent
- Google Analytics runs in a limited mode: no cookies, and only basic technical information about each page view.
- Where the data goes
- Google Ireland Limited, with processing by Google LLC in the United States. Google LLC is certified under the EU–US Data Privacy Framework.
- Legal basis
- Your consent (Art. 6(1)(a) GDPR, and Art. 5(3) of the ePrivacy Directive for the cookies). Withdraw it at any time with the Cookie settings link. Without consent: Our legitimate interest in understanding how this website is used (Art. 6(1)(f)).
Meta Pixel
Meta Platforms Ireland Limited · category: advertising
- Purpose
- Measures whether our adverts on Facebook and Instagram lead people to this website and to sign up, so we can see which adverts work and show them to people likely to be interested.
- What it collects
- The pages you view, a random ID for your browser, the ad click ID if you arrived from a Meta ad, your IP address and browser details, and when you click through to sign up. If you arrived from a Meta ad and sign up, our servers also report when your trial starts and when you first pay, with your email address in hashed form.
- Without your consent
- The Meta Pixel loads but stays paused: no cookies and no events. Loading it gives Meta basic technical information, such as your IP address.
- Where the data goes
- Meta Platforms Ireland Limited, with transfer to Meta Platforms, Inc. in the United States. Meta Platforms, Inc. is certified under the EU–US Data Privacy Framework.
- Legal basis
- Your consent (Art. 6(1)(a) GDPR, and Art. 5(3) of the ePrivacy Directive for the cookies). Withdraw it at any time with the Cookie settings link. Without consent: Our legitimate interest in running this website and its tools smoothly (Art. 6(1)(f)).
ChatGPT Ads pixel
OpenAI · category: advertising
- Purpose
- Measures whether our adverts in ChatGPT lead people to this website and to sign up, so we can see which adverts work.
- What it collects
- The pages you view, a random ID for your browser, the ad click reference if you arrived from a ChatGPT advert, your IP address and browser details, and when you click through to sign up. If you arrived from a ChatGPT advert and sign up, our servers also report when your trial starts and when you first pay, with your email address in hashed form.
- Where the data goes
- OpenAI in the United States. OpenAI is not certified under the EU–US Data Privacy Framework.
- Legal basis
- Your consent (Art. 6(1)(a) GDPR, and Art. 5(3) of the ePrivacy Directive for the cookies). Withdraw it at any time with the Cookie settings link.
If you arrive by clicking an advert, the link carries a click ID (such as gclid, fbclid, or oppref). With advertising switched on, we keep it for your visit and add it to the signup link. If you sign up, our servers report your trial start and first payment to the advertiser whose advert you clicked, with the click ID and your email address in hashed form. With advertising off, it’s ignored and nothing is reported.
What we do not use
As of the date at the top of this page, this website runs:
- No analytics product other than Google Analytics.
- No advertising pixels other than the Meta Pixel and the ChatGPT Ads pixel: no Google Ads, no LinkedIn.
- No social media embeds, share buttons or comment widgets.
- No third-party fonts. Typefaces are served from our own servers, so unless you switch on the optional tools above, loading a page does not tell anyone else that you visited.
- No session-recording, heatmap or A/B testing tools.
If we add another measurement or advertising tool, this page will list every cookie it sets, and everyone will be asked again. A consent you gave before a tool existed cannot cover it.
The menus we host
Today, published menus (the pages your guests reach by scanning a QR code) set no cookies and load no analytics or tracking scripts. If that changes, we’ll update this policy before it does.
Menus do load their typefaces from Google Fonts. That sets no cookies and stores nothing on the guest’s device, but Google does receive the guest’s IP address, as with any web request. The privacy policy has the detail.
The Amusebit app
The admin application at our app domain uses no cookies. Your sign-in session is held in your browser’s session storage, which is strictly necessary to keep you logged in and is cleared when you close the tab. Like the menus, the app loads its typefaces from Google Fonts, which sets no cookies.
Changing your mind
Use the link, which is also in the footer of every page. Withdrawing is one click, exactly like giving consent was. You can also delete cookies through your browser settings, and set your browser to refuse them altogether, though that may affect sites less restrained than this one.
We ask again after 365 days, or sooner if what we use changes.
Questions
Write to hello@amusebit.com. For the wider picture of what we do with personal data, see the privacy policy.